Today, the representatives of the Kerala Film Chamber of Commerce, Kerala Film Producers’ Association, and Distributors’ Association and, Film Exhibitors United Organisation of Kerala met the CM and the government has agreed to the three key requests put forward by the film fraternity.
“Exempted cinema theaters from entertainment tax from Jan to Mar(2021). Fixed electricity charges reduced by 50% for the 10 months during when theatres were closed. Validity of various licenses extended. Our creative industries will play a crucial part in the recovery,” the CM said in his tweet.
Exempted cinema theaters from entertainment tax from Jan to Mar(2021). Fixed electricity charges reduced by 50% f… https://t.co/QUV0weZ5wy
— Pinarayi Vijayan (@vijayanpinarayi) 1610366925000
The key decisions made today include exemption of entertainment tax for cinema halls from 2021 January to March. The State has also considered the demand for relaxation of fixed charges for electricity and has reduced it by 50 percent for the past ten months when the theatres remained closed. And the rest will be allowed to be paid as installments. The government has also allowed more time to renew various licenses.
Although the exact date on which the theatres would reopen isn’t currently known, it is expected that Vijay’s Pongal release ‘Master’ might be the curtain-raiser, for Kerala theatres on its reopening day. Vijay‘s ‘Master’ is slated to release on January 13 and the actor has a massive following in Kerala, and hence it is expected that the film would give a good response for cinema halls in Kerala as well.
Many Malayalam films including Mohanlal’s magnum opus ‘Marakkar: Arabikkadaline Simham’, Mammootty’s ‘The Priest’, ‘One’, Nivin Pauly’s Thuramukhan are slated to release after March.