Celebs from the entertainment industry and from all walks of life were enjoying the video. The creator didn’t realise that it would go viral. In a conversation with the social media page Humans of Bombay, he shared, “I saw Kokila Ben’s video–I worked on the audio for a day & posted it online the next day. I switched off my phone after, I had to work on a deliverable. When I switched it on in the evening, it was ringing off the hook! Smriti Ma’am shared my video, Anurag Kashyap sir DM’d me saying, ‘Good work’! It was a lot to process. Aai immediately got a kala dhaga & tied it on my wrist! Finally Aai-Baba saw my work!”
He adds, “My friends still laugh about the fact that out of everything, it’s the ‘rasoda video’ that went viral; but life is unpredictable!”
He further shared how from creating content, his phone kept buzzing for interviews. Yashraj said, “For a week, I didn’t sleep. It was all so new, I said ‘yes’ to everything–from interviews to collaborations. I was clueless & didn’t want to come across as rude. I was even invited to Lil Champs. Vishal Bhardwaj Sir & I worked on a song together; he wanted to work with me.”
Yashraj also created videos on Bigg Boss 13 contestant Shehnaaz Gill, which also went viral. Currently, his ‘Pawri’ creation has gone viral on the Internet.