“YRF will not be celebrating its 50th year even if things return to normalcy later as Aditya Chopra has decided to divert this entire fund for COVID relief work. He is clear that the funds need to be used on an urgent basis to restart the industry first as it has been hit the hardest because of the virus. There was an extensive blueprint of celebrations planned around the world which would have become massive news but all that stands cancelled. Aditya Chopra only wants to concentrate towards helping the industry and the fraternity that has been a support system to the production house for the last 50 years too” revealed an industry source.
Earlier, the filmmaker had undertaken an initiative to aid several industry workers with financial support amid the pandemic. In this initiative, direct benefit transfers of Rs 5000 to women and senior citizens were made alongside providing ration kits to numerous daily wage earners in the film industry.