Speaking to IANS, Tamannaah expressed her opinion that the star culture in India is rapidly changing after the boom in the digital space. She doesn’t feel the need to choose between the two mediums, mainstream and OTT. “There is nothing to choose from because at least in my case, I get to have both. I just feel that the fan following one could have amassed, say, 10 years ago will be tricky for the generation today, because with the situation we are in, owing to the pandemic, emotions around films are different. The way cinema is viewed is going to be different,” she said.
“So, the whole idea of a star itself is changing very rapidly, and people are watching content and liking content for the content and not just for an individual actor or individual talent,” she added.
The leggy lass feels fortunate that she amassed a loyal fan base through cinema. “I think the idea of stardom I saw 10 years ago was probably the most organic way of developing a loyal fan following, which I have been fortunate to experience,” she said.
Besides playing the leading lady opposite Satya Dev in the Telugu remake of Love Mocktail titled ‘Gurthunda Seethakalam’, Tamannaah is reprising Tabu’s role in the Telugu remake of Andhadhun starring Nithiin and Nabha Natesh. She is also essaying a Kabaddi coach alongside Gopichand in Sampath Nandi’s sports-drama ‘Seetimaarr.’