According to his son Shiva Kumar’s tweet, “With extreme sorrow & grief we would like to announce the untimely demise of our beloved father Shri B.A.Raju. He passed away due to sudden fluctuations of diabetes & cardiac arrest. May his Soul Rest In Peace. Dad Be A “Raju” Forever because You are a “SUPERHIT” in Our Hearts.”
With extreme sorrow & grief we would like to announce the untimely demise of our beloved father Shri B.A.Raju. He p… https://t.co/gtJ7asBsnS
— Shiva Kumar B (@shivakumar2204) 1621622108000
BA Raju started his career as a film journalist and went on to become one of the busiest PROs in Telugu cinema with over 1000 films in his kitty. Later, he ventured into production and bankrolled films like Premikulu, Lovely and Chantigadu. He also runs the popular Superhit Film Magazine. He was the personal publicist for Mahesh Babu and his family.
BA Raju’s wife Jaya has directed six Telugu films from 2003 to 2017. She is one of the few woman filmmakers to make a mark in South cinema. In 2018, she died due to heart-related ailments.
Hearing upon the news of BA Raju’s sudden demise, almost all actors and filmmakers from the Telugu film fraternity have paid their last respects on social media. Prabhas, Nagarjuna, Mahesh Babu, Junior NTR, Rajamouli, Ram Charan and several superstars have offered their condolences.