The report published on a news website revealed that the streaming rights of ‘Virata Parvam’ have been bagged by a popular OTT platform for a staggering Rs 30 crore. If it is true, ‘Virata Parvam’ is among the first Tollywood movies to have sold its streaming rights at this outrageous price. It is being reportedly said that the film will be streaming on OTT soon. However, there is no clarity if the film will only release on the OTT platform or hit the theatres too.
The teaser of the film was released on March 18, and it has received an overwhelming response from Rana’s fans. The teaser has crossed 40 million views on YouTube and counting. The first single ‘Kolu kolu’ composed by Suresh Bobbili for ‘Virata Parvam’, which was also earlier released by the makers, and it performed well on all streaming platforms. The film, directed by Venu Udugual of ‘Needi Naadi Oke Katha’ fame, is based on the social conditions of the Telangana region in 1980-1990. Sai Pallavi plays the role of a village belle Vennela, while Rana Daggubati will be seen as comrade Ravanna. D. Suresh Babu and Sudhakar Cherukuri bankroll the film under Sri Lakshmi Venkateswara Cinemas in association with Suresh Productions.