“With extreme sorrow & grief we would like to announce the untimely demise of our beloved father Shri B.A.Raju. He passed away due to sudden fluctuations of diabetes & cardiac arrest. May his Soul Rest In Peace. Dad Be A “Raju” Forever because You are a “SUPERHIT” in Our Hearts (sic),” Shiva Kumar tweeted.
Raju started his career as the personal publicist for actor Krishna. He was also the founder and editor of the film magazine, ‘Superhit’. In the early 2000s, Raju turned producer and bankrolled several films, including Premalo Pavani Kalyan, Chantigadu, Premikulu, Lovely and Vaisakham. Several of his films, including Lovely and Vaisakham were directed by his late wife B Jaya, who had passed away in 2018.
Raju’s sudden demise has come as a shock to the Telugu film industry and several leading actors, including Mahesh Babu, Chiranjeevi, Nagarjuna, Venkatesh, Prabhas and Jr NTR, among others, expressed their condolences on social media.