While the makers of Sekhar Kammula’s Naga Chaitanya and Sai Pallavi starrer have announced that they will hit screens on September 10, on Ganesh Chaturthi, it’s now come forth that Shiva Nirvana’s Nani, Ritu Varma and Aishwarya Rajesh starrer will stream on the same date on an OTT platform, even if it hasn’t been announced yet. The members of Telangana State Film Theatres Association expressed their disappointment on August 20 at not just the fact that the film was sold to an OTT platform but also that it releases on the same day as another big release. Previously, the Producers Council had requested makers to not sell their films to streaming platforms till October.
Producer Sunil Narang alleged that the makers have finalised a deal to release the film on the same date. Slamming the makers of Tuck Jagadish, he said, “We have already announced that Love Story will hit theatres on Vinayaka Chavithi. Releasing a film in theatres during the pandemic is already a risky venture. I expected support from fellow producers and instead learnt that Tuck Jagadish will now release on the same date. We’re supposed to be standing together during this crisis. I believe it’s irresponsible of the makers to do this.” During the meeting, even Nani’s name was brought up and he was also blamed for the fiasco.
The makers of Tuck Jagadish on the other hand reveal that when the digital platform releases the film is not in their hands. Sahu Garapati, one of the producers spoke to Hyderabad Times and said, “Love Story was earlier scheduled for release on September 17, we do not know the date has been preponed. We’re talking to the streaming platform and asking them to push the release but I don’t think it’s possible. Once a deal is finalised, the platform takes all the decisions and decides release dates per their convenience. Even they are, of course, trying to cash in on the festive season. Nothing is in our hands now.”
On August 21, the Telangana Cinema Theatres Association put out a statement, apologising for statements made during the press meet. They also added that the statements were made out of a place of hurt and did not have ill-will towards any filmmaker or artist. On August 23, the Active Telugu Film Producers Guild condemned the statements made and termed them an ‘insult’.