A controversial press meet held on August 20 by the Telangana State Film Theatres Association (TSFTA) slammed the makers of Tuck Jagadish and Nani for releasing the film on an OTT platform. Producer Sunil Narang pointed out that the film will release on the same day as Love Story is scheduled for theatrical release, on September 10 for Vinayaka Chavithi. Condemning the tone of the press meet, the Active Telugu Film Producers Guild (ATFPG) released a statement. Stating that targeting a filmmaker and artist for selling their film to an OTT platform as “damage to a healthy ecosystem” they termed the remarks made as “insulting”.
The statement reads, “We the Active Telugu Film Producers’ strongly condemn the statement by various people in the presence of office-bearers of the association insulting the film fraternity. To attack a producer or an artist on a public platform because they have chosen to release their film on a digital platform is neither correct nor acceptable. It is the sole and the vested right of the producer to do whatever he wishes with his film. Singularly targeting any producer or the artist will damage the ecosystem of the prevailing industry. (sic)”
The guild also stated that the producer’s survival cannot be “dictated or threatened” by any section of the industry. “We all have suffered due to COVID-19 pandemic to an individual level and we sympathize with them and we expect reciprocation. We believe that it is time that all the stakeholders come together to find amicable, time-bound solutions to various issues we face at the earliest. We need to work together for the betterment of Telugu Film Industry. (sic)”
Apart from exhibitors, the producer of Love Story, Sunil Narang, had slammed the makers of Tuck Jagadish for choosing the same release date as Love Story. One exhibitor even went as far as to claim they will ban Nani’s films from playing in theatres should his film stream on an OTT platform on September 10.