Sharing the poster, Aadi wrote: ”Here comes the Promising First look of #SrinivasaCineCreations ‘ #AtithiDevobhava ing #AadiSaiKumar & #Nuveksha Directed by #PolimeraNageshwar #SekharChandra #KarthikSrinivas @AMARNATH_DOP #RajababuMiryala, #AshokReddyMiryala #RamaSatyaNarayanaReddy.”
Aadi Sai Kumar can be seen running towards a big round mirror that reflects him alongside Nuveksha. Touted to be a romantic entertainer, the film is directed by Polimera Nageshwar. The story of ‘Atithi Devobhava’ is said to be unconventional. It is bankrolled by Rajababu Miryala and Ashok Reddy Miryala under the banner of Srinivasa Cine Creations. The technical crew of ‘Atithi Devobhava’ includes Sekhar Chandra for music, Karthik Srinivas for editing and Amarnath Reddy for camerawork.
Aadi Sai Kumar was last seen in ‘Sashi,’ which was written and directed by debutant Srinivas Naidu Nadikatla. The film was bankrolled by RP Varma, Chavali Ramanjaneyulu and Chintalapudi Srinivasa Rao under the banner of Sri Hanuman Movie Makers. The film also featured Surbhi in the lead, while the supporting cast included Raashi Singh, Jayaprakash, Rajiv Kanakala, Ajay, Viva Harsha and Vennela Kishore. ‘Sashi’ had music by Arun Chiluveru and cinematography by Amarnath Bommireddy. The film reportedly had an average run at the box office.