SP Jananathan’s team, who has taken responsibility for the film release, has decided to follow how the late director will follow the ideas for promotion. They will be releasing a promotional video that will increase the expectations for the film ahead of the release.
‘Laabam’ is releasing simultaneously in Tamil and Telugu on September 9, and a new trailer is expected to be released this weekend. Vijay Sethupathi and Shruti Haasan will be seen in power-packed roles as the film deals with an important social issue, and they will be voicing out their support for the people. Moreover, the film is produced by 7C’ Entertainment in association with Vijay Sethupathi Productions.